Afrirent Holdings sets its sights on West African gaming, lottery and betting market expansion

The activity has been banned in Uganda by the Ugandan president (6) and religious leaders in Tanzania have called for it to be curbed (7). East African Governments have also increased exponentially the taxes they levy on sport betting companies with most ranging at 15% and above (10). By understanding the legalities, exploring the various betting options and approaching sports betting responsibly, South Africans can enjoy the thrill of adding a competitive edge to their love for sports. Remember, responsible betting is key to maximising your enjoyment and minimising any potential risks. So, place your bets with caution, celebrate your wins and learn from your losses – all while enjoying the beautiful game (or any other sport you fancy) from a whole new perspective. This guide delves into the world of sports betting in South Africa, exploring its legal framework, popular betting markets and key considerations before placing your first bet.

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One of the biggest factors in the growth of sports betting is simply increased awareness and visibility. While it’s true that advertising and sponsorships can only take you so far, they do make a significant difference. Sportingbet accepts more than one million unique bets per day, and on some days even more than two million. Ultimately, in a nation as obsessed with sports as South Africa, sports betting will likely keep growing.

The main provider is the WCGRB, Western Cape Gambling and Racing Board, but there are actually a licensing board located in each province. So far, there are 32 licensed online websites at which South Africans can gamble legally. No additional tax is taken from a recreational better, because betting winnings are not seen as an income. Further laws were passed in 2010 that made online gambling on servers located outside of the country illegal. Unless the gambling website offered other online gambling services as well as sports betting.

From tradition to technology: The evolution of sports betting in South Africa

They could improve, though, like by adding more live fight streams or simplifying things for beginners. Each sport has its uniqueness, affecting how bets are structured and odds are calculated. Boxing, for instance, often involves more strategic and tactical exchanges, leading to fewer knockouts and more decisions compared to MMA.

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In-play betting, in particular, allows bettors to wager on outcomes during a live sporting event, adding an extra layer of excitement and engagement. In recent years, the betting industry in South Africa has evolved greatly, with the introduction of online betting and gaming. This has allowed people to place bets and play casino style games from the comfort of their own homes, without the need to visit a physical racetrack or casino. Online betting and gaming have become increasingly popular in South Africa, as it provides a convenient and accessible way to participate in the betting industry. These days the best online betting sites do not only offer you sports and lotteries to bet on.

• Not all online sports book sites offer this feature yet and we highlight relevant bookmakers.
• AI features in sports betting have real-time interaction triggers, generated when the system’s AI identifies increased risk factors in a player’s behaviour.
• Parimatch can rightfully be considered the best online betting app – the creators have made sure that they have access to sports events no worse than in Europe.
• As technology continues to evolve, so too will the dynamics of sports betting in the region.
• Our team of betting experts assess every aspect of each bookmaker from the free bets to markets and odds and even their customer service.
• I had no one to turn to, my family had found out about my gambling and they didn’t want anything to do with me.

What types of bets are popular in South Africa?

Well, first of all, as we said above, people are always glad to feel the risk and desire of victory. Secondly, it is constantly amazing to watch the game of your favourite team or a player, but when it brings you money, it is much better. Thus, sports betting is really wide-spread because this is a perfect way to satisfy people’s wishes.

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By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy. Currently, Africa is considered to be one of the most promising lucrative markets in the world where the iGaming companies could expand to. When compulsive gambling brought me to my knees, the NRGP was there to assist with treatment expenses, which I otherwise would not have been able to afford. Their continued support, since, has included unlimited counsel by way of psychiatric and psychology care, both of which have included professional, yet nurturing guidance. I experience peace-of-mind knowing that the NRGP commits itself to making available these critical resources precisely because they avail themselves to an investment into my well-being.

Rugby

Betway’s story is a testament to the impact of thoughtful strategy and unwavering dedication in achieving business excellence. They are a quality business with a demonstrable track record of success, and we believe they will add immense value to our business and long-term value creation. It goes without saying, perhaps, that there are very strict controls concerning gambling activities. After all, those positive and negative aspects about gambling (referred to above) must be marshalled quite closely.

Nevertheless, there are a few references that give us a satisfying backstory. Marshalls World of Sport is a National Group, suggesting people’s betting on Horse Racing, local or international sport and Lucky Numbers. Relates to various typesof gambling conducted online including poker, slot games, bingo and others. These gamesare influenced more so by probabilities with significantly less ability to analyse the game.

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In the realm of cricket, Betway became the title sponsor of the SA20 cricket competition in January 2023. This strategic partnership aims to elevate cricket as South Africa’s betika aviator premier sport and entertainment brand, reflecting Betway’s commitment to fostering the growth of cricket in the country. Additionally, Betway serves as the Official Betting Partner of the Springboks, South Africa’s national rugby team.

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The South African Responsible Gambling Foundation (SARGF) provides Free and Confidential Treatment and Counselling to those affected by Problem Gambling and their immediate family members. We also educate South Africans about the potential harmful effect of problem gambling and responsible gambling. “The online betting space has changed dramatically over the years, but its evolution is far from over,” says Chelin. “American sports have seen a steady rise in interest in South Africa with events like the Basketball African League and the NFL Experience bringing fans closer to these sports.

The legalization of sports betting in the 1990s marked a significant turn, leading to the establishment of licensed betting shops and later, online betting services. The range of betting options on a betting website is among the most crucial aspects one ought to look for. From the country favorites like rugby and cricket to worldwide sports like football and specialized events, South African bettors have a broad spectrum of sports to choose from. The finest betting sites provide several betting markets, such as match winners, player props, or even live event betting, so as to accommodate these tastes. A reputable sportsbook would have a large selection of markets for both pre-match betting and live betting, thereby allowing bettors lots of options to stake wagers on ongoing events. The exceptions to this rule are province licensed horse racing and online sports betting.

While the latter might offer you more games content including online slots gameplay on those is currently not legal. Statistics show that 49.4% of South Africans bet on sports from October 2021 to October 2022; around a quarter of these bettors also engage in online betting a few times a week. Given numerous options, bettors should be aware of the vital features that any website should provide. Whether your experience with betting is fresh or seasoned, understanding what to anticipate from the TOP 20 betting sites will guide your decision. Over the years there have been many laws and acts passed to stop online gambling. An increasing number of people now enjoy sports betting online so it looks set to be an industry that will grow from strength to strength.

I had no one to turn to, my family had found out about my gambling and they didn’t want anything to do with me. I had to decide to turn my life around to get back the trust and dignity from all those I’ve hurt. I got the numbers for the SA gambling programme at the exit of the casino.

Why Sports Betting Is On The Rise In South Africa

• You can find all the information you need about the most reliable online bookmakers by clicking on the bookie’s logo or ‘Read Review’.
• The main reason behind this game’s outstanding popularity lies in the small house edge value it has, which is actually the lowest one of all the available card games in online casinos.
• The programme has given me   insight and clear understanding of my gambling addiction.
• None of those advances would have made a difference, however, if people didn’t feel safe participating in sports betting.
• With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region.
• When fans have strong persuasion in their team’s perfection, appetite to brag of their invincibility increases geometrically and placing bets on the events is impending.
• You can grab a free bet by keeping tabs on the promotions section of Bets.co.za.
• Nevertheless, the winnings are not always available due to a coincidence of circumstances – you need to understand the nuances of the bookmaker’s office, understand the bets, and have a winning strategy.

In 1965, the Gambling Act prohibited diverse types of sports betting except for horse racing. Horse racing was considered more like a sporting activity than a betting one. The country has come through a couple of steps in betting legalization in the country. As a regulatory authority, we play a pivotal role in fostering responsible gambling practices, protecting vulnerable individuals, and promoting a fair and transparent gaming environment. In Mark Tipping’s experience, most online betting frauds can only be realised once payment is made to the fraudster.

New users can benefit from a welcome bonus that works similarly to a casino deposit match, providing a good start with a small wagering requirement before playthrough. While Betway provides competitive odds, especially on major UFC events, one area for improvement could be the expansion of their live streaming services. Policymakers on the African continent are also expected to start contemplating the same issue as more people take up betting, driven by the internet on the continent. US legislators are now mulling how to regulate the sector at a national/federal level given the increased uptake in what is now estimated to be a $10bn industry.

Cellphone Gaming

This OTP is usually sent to the account holder’s mobile number, thus making it difficult for fraudsters to transact with stolen credit cards. Ultimately, sports betting in South Africa is like any other, but will boil down to your preference. Given the rapid expansion of the Internet across the continent and its good availability, the football fan base and audience in other sports continues to grow. The main focus of betting is among young people under the age of 25, most of whom, moreover, are unemployed and see betting as an opportunity to get good winnings.

Betting on fighters like Kamaru Usman, Valentina Shevchenko, and Israel Adesanya, each with unique styles, can make your bets more thrilling. Their platform is designed for ease of use, with a straightforward interface and a mobile app that ensures you can bet on the go. Mixed Martial Arts (MMA) and its premier league, the UFC, have captured the imagination of sports fans around the world, including in South Africa. Net gaming revenues declined by 48% to $48.3m (about R900m) for the period due to the weaker naira vs the US dollar but were up 10% on an organic basis, which excludes foreign exchange movements.

Services

Mobile penetration in Africa is among the highest in the world, and mobile devices are the primary means of accessing the internet. This presents a significant opportunity for iGaming and betting operators to develop mobile-first platforms that cater to the unique needs of African players. With a population of over 1.2 billion people, Africa has a vast untapped market for iGaming and betting. The region’s growing middle class and increased access to mobile devices and the internet are expected to further fuel growth. By incorporating elements such as rewards, badges, and leaderboards, sports betting apps can keep users engaged and interested. “Given its focus on online betting, which has stronger economics than its agency business, BetKing Nigeria has moved to number two in the online betting market.

The advent of the internet revolutionised the sports betting industry worldwide, and South Africa was no exception. Predominant online betting platforms such as the Betway app emerged as a convenient and accessible alternative to traditional brick-and-mortar establishments. This shift allowed bettors to place wagers from the comfort of home using computers or mobile devices.

• For punters, live betting is a must have real-time updates, odds adjustments, and thorough match statistics.
• This act established various provincial gambling boards responsible for licensing and regulating betting operators.
• Something that was once the preserve of physical bookies moved first into the web and onto apps.
• All this has afforded me a supportive recovery from an otherwise deadly compulsion.
• However, the rapid growth of online betting and gaming has also raised concerns about the potential for problem gambling and the need for effective regulation.

Which is the best bookmaker in South Africa?

We offer a Self Check Quiz that will allow you to determine whether you have a gambling problem. Many African countries still have low levels of financial inclusion, with a significant proportion of the population lacking access to traditional banking services. This presents a challenge for iGaming and betting operators who rely on traditional payment methods. The lack of clear and consistent regulatory frameworks for iGaming and betting in many African countries presents a significant challenge for the industry.

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Rugby betting

Prior to August 1996 betting on horse racing and other sporting events was the only form of legal gambling in Gauteng. In August 1996 the Gauteng Gambling Act 1995 (Act No 4 of 1995), was promulgated. This Act legalized other forms of gambling in the Province and provided for the establishment of the Gauteng Gambling Board. More and more people are now using their smartphones and tablets to access the internet. This has made it even easier for people to get involved in sports betting.

The Reasons of Popularity

The major online bookmakers in South Africa offer sign up bonuses for new customers and provide you with free bets to use when you start betting online. The full list of free bets and welcome bonus offers are listed on this page above. Now, the company is leveraging its expertise in gaming and entertainment to introduce new and exciting offerings to consumers in West Africa, catering to the evolving needs and preferences of the market. Their customers are quite a broad range from those who enjoy a small dabble and do it for fun to serious players who want to make a tremendous wager. Among the wide selection of events for betting, it is sports that are in trend.

This activity is legal if it is practiced through betting companies who are appropriately licensed in South Africa for online betting. These licenced companies also offer various products that look like online gambling, however, the betting is structured in a way that it falls under sports/fixed odds betting regulations and licensing. The constitutional government won office in 1994 and regularized various kinds of gambling. The National Gambling Act rolled out standard procedures for monitoring betting activities in 1996. The National Gambling Act of 2004 made the switch to the 1996 Act and limited interactive gambling activities involved with poker, casino, and bingo. However, online horse racing and sports betting are 100 % legal in South Africa in the case that the website or bookmaker holds a license to run such activities.

Online gambling is prohibited if practiced through a South African based platform. It is uncertain whether this type of gambling will ever become legal in South Africa. The more you know about the sport, the better your chances of making a successful bet. For beginners who are just starting to devote their time to betting, betting tips are available on the Internet. Parimatch also contributes to the development of betting in Africa – on the bookmaker’s website you can easily find information on how to bet and win every day.

This has resulted in a fragmented market with varying levels of legal and regulatory oversight. Leading to a wider range of betting markets like the method of victory, round betting, and whether or not the fight will go the distance. Hollywoodbets stands out as a reliable choice for UFC betting in South Africa, offering a range of betting options from the standard bout winner to more nuanced bets like over/under total rounds. They also offer features like live betting and cash-out options, giving bettors more control over their wagers. None of those advances would have made a difference, however, if people didn’t feel safe participating in sports betting. Government regulation goes a long way to ensuring that people do feel that sense of safety.

A focus on the quality of its agency network over quantity has also resulted in improved profitability through higher average wagers and revenues per agent,” said the group. MultiChoice continues its push to dominate Africa’s betting market for sport and other activities, having grown its business by a tenth in Nigeria while launching one of the world’s top gambling games in SA. This encourages more South Africans to bet safely, securely and ultimately responsibly. Betway is considered the biggest bookmaker in South Africa and along with Sportingbet and Hollywoodbets. Our team of betting experts assess every aspect of each bookmaker from the free bets to markets and odds and even their customer service. Keen to know how best to pull off a betting slam dunk in the NBA playoffs?

Similar to the rest of African countries, the sports betting sector makes for the vast majority of the GGR. And, according to yearly statistics, over 30% of the entire population places bets on sports every single day. It is no surprise then that Nigerians spend over $2-billion every year on sports betting.